Skip to main content
padlock icon - secure page this page is secure

Open Access Analyzing the Identity Aspect of Cultural Heritage of Isfahan City from the Viewpoint of Visitors With the Aim of City Branding

Download Article:

The full text article is available externally.

The article you have requested is supplied via the DOAJ. View from original source.

This article is Open Access under the terms of the Creative Commons CC BY licence.

Using modern strategies and methods in city marketing is one way to attract more resources, and city branding seems as the most important tool in this process. The main purpose of this study is to examine identity aspects of cultural heritage of Isfahan (handicrafts, historical monuments, and lifestyle) - a city that is the symbol of Islamic culture and civilization of Iran- based on city branding criteria (Presence, place, pulse, potential, people, and prerequisite). The study is a field research and is based on data analysis. The result explored that historical monuments in viewpoint of three groups of Isfahan’s visitors (residents, domestic and foreign visitors) carry a high international standing, possess the best quality of place, enjoy ample opportunities for city developing, are high in attraction and activities, have high transparency, sociability, and flexibility, also own the best infrastructure for different purposes in compare to the two other aspects of cultural heritage of Isfahan city (handicrafts and lifestyle). In other words, the most distinctive aspect of Isfahan that makes the identity of the cultural heritage is its historical monuments which have the capability to become an international brand.
No References
No Citations
No Supplementary Data
No Article Media
No Metrics

Document Type: Research Article

Affiliations: University of Guilan

Publication date: January 1, 2014

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more