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Domestic Tourism Statistics: A Comparative Analysis of Demand Data Coverage and Method

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Domestic tourism is the mainstay of tourism demand for many destinations. However, it does not receive as much attention as international tourism does in either academic or governmental research. There is no global database on domestic tourism statistics and no global view of overall volume and value trend statistics based on integrated measurements that include both domestic and international tourism travel. To begin to address this lacuna, this article assesses the domestic tourism demand data coverage and methods in 20 selected countries. Through exploratory comparative analyses and based on the findings, the study develops a list of critical success indicators to be used as inputs to a data-driven strategy for domestic tourism. This list includes 17 indicators grouped into three categories (basic data, indices, and market intelligence data). Furthermore, the study proposes methodological aspects to be considered when measuring domestic tourism: data source, the operational definition of usual environment, sampling techniques, and data collection methods. These proposed aspects offer potential guidelines to countries that plan to conduct new domestic tourism surveys or to improve current survey methodologies.
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Document Type: Research Article

Publication date: May 8, 2020

This article was made available online on March 19, 2020 as a Fast Track article with title: "Domestic Tourism Statistics:A Comparative Analysis of Demand Data Coverage and Method".

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  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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