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Supporting Independent Film Production Through Tourism Collaboration

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This article explores the linkages between the film and tourism industries and the potential for the tourist industry to provide support for film production. The aim was to produce recommendations of benefit to both industries concerning methods of strategic development of tourism marketing, linked with independent film production, creating alliances between these industries. The study uses a case study of the NRS group, an independent film production company based in Canberra. The data obtained revealed that tourism bodies can render practical assistance to film production and benefit in return from the exposure gained, particularly from planned publicity. Collaboration and even formal partnerships benefit both industries.

Keywords: COLLABORATION; FILM PRODUCTION; FILM-INDUCED TOURISM; LEVERAGING; LINKAGES

Document Type: Research Article

Publication date: October 1, 2009

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  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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