"I Traveled Alone, but Never Felt Alone": An Exploration of the Benefits of an Older Women's Group Tour Experience

Older women's group travel is a neglected research topic in tourism studies. Furthermore, research into the sociopsychological benefits of travel is in its infancy. The purpose of this study was to explore the benefits of a group tour leisure experience for older women. Using self-directed photography, 30 members of the Red Hat Society, an all-women's social leisure group, took photographs during their vacation. Later, they expanded on their photographic selections through personal narratives. Findings suggested that the group tour afforded "Red Hattishness," a multidimensional context to have fun, to be self-expressive, and to develop social relationships. Participants articulated that Red Hattishness fostered positive emotions, which in turn led to expressions of well-being. Results are discussed by extending current conceptualizations of group travel for older women and the role of positive emotions in the travel experience, and by exploring possible links between older women's group travel and their well-being.