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Playing, Watching, and Participating: Identifying the Role of Sport in Canadian Domestic Travel

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The purpose of this article is to investigate and analyze the characteristics of domestic tourists in Canada who either participated in sports or attended sporting events. Secondary data analysis using a subset of the 2000 Canadian Travel Survey (CTS) person trip file was used in this study. These data were analyzed in an exploratory attempt to test out a conceptualization of sport tourism and develop a typology of sport-related tourists based on their activities profiles. Cluster analysis revealed four types of sport-related tourists: the "Focused Sport Tourist," the "VFR Sport Tourist," the "Urban Vacationist," and the "Outdoor Vacationist." These groups were found to be diverse in relation to their demographic, activity, and trip characteristic profiles. However, there is significant overlap between the group characteristics when they are applied to the conceptual model. It is recommended that future studies explore the varying profiles of these sport-related tourists.
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Keywords: CANADA; CLUSTER ANALYSIS; DOMESTIC TRAVEL; SEGMENTATION; SPORT TOURISTS; SPORTING EVENTS

Document Type: Research Article

Publication date: November 1, 2006

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  • Tourism Review International is a peer-reviewed journal that advances excellence in all fields of tourism research, promotes high-level tourism knowledge, and nourishes cultural awareness in all sectors of the tourism industry by integrating industry and academic perspectives. Its international and interdisciplinary nature ensures that the needs of those interested in tourism are served by documenting industry practices, discussing tourism management and planning issues, providing a forum for primary research and critical examinations of previous research, and by chronicling changing tourism patterns and trends at the local, regional and global scale.
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