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ASSET MAPPING OF A MAJOR RESEARCH UNIVERSITY USING INNOVATION HUB MODELING

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This article serves as an examination of the current resources available to assist innovation at the University of South Florida as viewed through Asset Mapping. It evaluates the organizational framework of the university to support the process of innovation. This study was conducted using a novel design developed by the authors for innovation hub modeling. The strengths, weaknesses, and gaps of the university environment to support the various lifecycle phases of technology transfer and commercialization are identified. This study provides insight into the infrastructure of universities to support research and commercialization, and may be utilized by other colleges and universities to evaluate their innovation capabilities.
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Keywords: Asset map; Innovation; Innovation hub; Innovation life cycle; Product commercialization; Research; Technology management; Technology transfer

Document Type: Research Article

Publication date: 01 February 2012

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