Negotiating Entanglements and the Emotion Market: Tourism and Society Relations in Tasmania

This study draws lessons from Australia to suggest that tourism–society entanglements are negotiated, dynamically woven, and the processes may subvert established relations in tourism and society. Entanglements assume separateness, as in a compartmentalized reality. Yet, the processes of entanglement involve bargaining and are dynamic. We contend that entanglements between tourism and society are selectively negotiated within the emotion market. With an empirical focus in Tasmania, Australia, we examine the negotiation of social, economic, and political relations within the framework of the emotion market. These interlocking relations also reflect how modern society–with its economic, social, and political compartmentalizing structures–has emerged into a complex mass of social, economic, and political relations. In this context it is difficult to navigate a path towards a politics of outcomes for tourism that benefits society, the economy, and the environment.