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Using Couchsurfing.Com and its Association With Generalized Trust

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Trust is necessary for the functioning of service. Without a certain degree of trust, the users would not let other Couchsurfing members into their homes, yet the trust has to form prior to any face-to-face interaction. This article explores the concept of trust in Couchsurfing through a quantitative survey of its users, looking into the connection between an individual's experience on the network and generalized trust. The positive association between Couchsurfing use and individual generalized trust is established, while negative experiences in the network are found to have significant negative impact on one's level of trust.
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Document Type: Research Article

Publication date: May 17, 2018

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  • Tourism, Culture & Communication is international in its scope and will place no restrictions upon the range of cultural identities covered, other than the need to relate to tourism and hospitality. The Journal seeks to provide interdisciplinary perspectives in areas of interest that may branch away from traditionally recognized national and indigenous cultures, for example, cultural attitudes toward the management of tourists with disabilities, gender aspects of tourism, sport tourism, or age-specific tourism.
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