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Outbound Tourism and Determinants: Evidence from China

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This study examines the determinants outbound tourism from China to 73 destinations, while focusing on the impact of direct flights, cultural heritage and the conditional effect of geographical distance. Panel data covering the period from 2000 to 2014 are used to estimate the working model. The results reveal that the impact of distance conditional on the development status of destinations is positive. Direct flight is positive and significant, demonstrating that an increase in the number of cities accessible with direct flights will increase outbound tourism. Cultural heritage is positive but not significant, and it so because most destinations recorded zero heritage centre. These results point to need for African countries to strife towards becoming developed, and for destinations to ensure the availability of direct flights from their respective countries to China.
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Keywords: Cultural Heritage; Determinants; Direct Flights; Geographical Distance; Outbound Tourism

Affiliations: Department of Economics and Finance, City University of Hong Kong, Hong Kong

Appeared or available online: August 13, 2019

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