Examining the Factors That Contribute to Tourists’ Overordering Behavior at Luxury Restaurants: Tourists, Service Staff, and Food Waste
The purpose of this research is to examine tourists’ overordering behavior at luxury restaurants because more than a third of restaurants’ food waste is associated with customers being unable to finish their food. In addition, this behavior can have negative implications
for consumers’ health. A total of 410 participants completed surveys that indicated how status consumption and the need for uniqueness can contribute to consumers’ overordering attitude, which in turn can affect their overordering behavior. Furthermore, their attitude???s influence
on their overordering behavior is lower for consumers who are highly conscious of their health than for those who are less conscious of their health. However, through advice giving, service staff can reduce diners’ overordering behavior. Based on the findings, luxury restaurants that
are popular among tourists might want to consider developing more tasting menus and providing further training to their staff to enhance tourists’ dining experiences by helping them order a suitable number of dishes.
Keywords: FOOD WASTE; HEALTH CONSCIOUSNESS; LUXURY RESTAURANT; OVERORDERING BEHAVIOR; VALUE–ATTITUDE–BEHAVIOR MODEL
Document Type: Research Article
Affiliations: 1: Glasgow School for Business and Society, Glasgow Caledonian University, Glasgow, UK 2: Faculty of Business and Law, Roehampton University, London, UK
Publication date: September 30, 2024
This article was made available online on February 5, 2024 as a Fast Track article with title: "EXAMINING THE FACTORS THAT CONTRIBUTE TO TOURISTS’ OVERORDERING BEHAVIOR AT LUXURY RESTAURANTS: TOURISTS, SERVICE STAFF, AND FOOD WASTE".
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