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Is Tourism Going Green? A Literature Review on Green Innovation for Sustainable Tourism

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Adopting a sustainability perspective is of growing importance in developing tourism, as this can help drive value creation. Implementing "greener" and more sustainable strategies by tourism-based companies and destinations helps reflect the increasing environmental concerns influencing tourist behavior and consumption patterns. In this vein, ecofriendly initiatives represent a major focus of innovation for tourist companies and destinations in reshaping their strategies to reduce the environmental impact and manage relationships with key stakeholders. This article explores how academic research has addressed the role of green innovation in fostering the value creation activities of tourist companies and destinations. To do so, a systematic literature review was performed on 61 journal articles addressing green and sustainable innovation in the tourism industry. Findings support the academic debate on the role of green innovation for sustainable tourism by identifying the main streams and gaps in this research domain. The results return a picture of a fragmented research field—in terms of both theoretical perspectives and methodological approaches—that requires further investigation.


Document Type: Research Article

Publication date: July 17, 2019

More about this publication?
  • Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.

    Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.

    Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.
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