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Tourism Experiences During a Convention: A Case Study from South Korea

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Convention planners are struggling to contend with the fluid needs of clients and attendees in a competitive, evolving environment. Planners must continuously sculpt events, enhancing revisit appeal enough through offerings like external tourism programs. The purpose of this study is to understand the potential impact perceived preference for external tourism experiences has on a convention attendee's behavioral intentions, such as revisit intention. researchers used elements from 30 separate international conference websites to design a survey. A randomly selected 240 South Koreanhosted international conference attendees answered these pretested questionnaires. An exploratory factor analysis identified four motivational factors with statistically significant impact on behavioral intention. The findings suggest that performances and historical attractions have the strongest impact on behavioral intentions. This study supports that perceived preference for external tourism experiences can successfully segment attendees. Theoretically, this study's unique survey is usable for similar future studies in this context.
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Keywords: CONVENTION ATTENDEE; EXTERNAL TOURISM EXPERIENCE; PERCEIVED PREFERENCE

Document Type: Research Article

Publication date: February 12, 2019

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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