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An Assessment of Zoo Visitors' Revisit Intentions

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This study examines the interrelationships among experiential quality, affective commitment, image, novelty seeking, experiential satisfaction, and revisit intentions perceived by zoo visitors. The data comprise a sample of 510 visitors who visited the Beijing Zoo; the proposed model fits the data. The study's results will assist zoo management to develop and implement market-orientated service strategies to increase the experiential quality and affective commitment, and enhance the image, novelty seeking and experiential satisfaction of zoo visitors so visitors generate favorable zoo revisit intentions.
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Keywords: DIMENSIONS OF VISITORS' EXPERIENTIAL QUALITY; VISITORS' EXPERIENTIAL QUALITY; VISITORS' EXPERIENTIAL SATISFACTION; VISITORS' REVISIT INTENTIONS

Document Type: Research Article

Publication date: 25 August 2017

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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