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The Effect of Information Channel on Information Source Selection: Students' Information Search

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A plethora of research studies has examined the effect of information channel and information source on information search behavior respectively but scant research that examined them together is located. This study conducted a factorial repeated-measures ANOVA to examine the interaction effect between information channel and information source on students' internship information search behavior. Empirical findings indicated a significant interaction effect in students' information use. That is, how information is transmitted (information channel) is more influential than where information is from (information source) is in information use. Also, it was found that the selection of information channel and source is dependent on the type of internship in query. Internal working environment was found most important and external working environment was least important information in internship selection.
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Document Type: Research Article

Publication date: June 17, 2015

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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