Evaluation of the Determinant Factors of Innovation in Colombia's Tourist Product
Colombia is a country that has achieved significant tourism growth in recent years, yet there is limited empirical evidence about its tourism development. Innovation in tourism products is one of the keys to Colombia maintaining positive tourism development. This empirical study analyzed innovation in tourism products in 364 Colombia companies. The findings show that “changes or improvements to existing products or services” and “research and development to create new products” have a significant relationship with tourism product innovation in Colombia.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
Document Type: Research Article
Publication date: March 2, 2015
More about this publication?
- The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.