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Proenvironmental Behavior: The Link Between Place Attachment and Place Satisfaction

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The study tested whether proenvironmental behavioral intention mediates the relationship between place attachment and place satisfaction among visitors of the Dandenong Ranges National Park in Australia. Structural equation modeling was employed on a sample of 452 visitors. Regression models were estimated to test the mediating effect of proenvironmental behavioral intentions on the relationships between place dependence, place identity, place affect, place social bonding, and place satisfaction. Results show that as hypothesized, these effects were mediated by proenvironmental behavioral intentions, except for the relationship between place social bonding and place satisfaction. An important theoretical contribution is the mediating role of proenvironmental behavioral intentions in nature-based settings. Practical applications of the study include marketing aimed at encouraging repeat visitation by increasing levels of place attachment and place satisfaction in national parks through proenvironmental message development and delivery.

Keywords: NATIONAL PARKS; PLACE ATTACHMENT; PLACE SATISFACTION; PROENVIRONMENTAL BEHAVIOR

Document Type: Research Article

Publication date: December 1, 2014

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  • Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.

    Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.

    Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.
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