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Home Stay: A Rural Tourism Entrepreneurship Business

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This article addresses the concept and characteristics of home stay programs as a new rural tourism product. Home stay is a combination of rural tourism, agro-farm tourism, cultural tourism, and recreation activity operated under minimal funding by small entrepreneurs from villages, by assistance of the government in Malaysia. This study presents an overview on the development, procedures, operation, evaluation, and limitations of the home stay program as a rural tourism entrepreneurship business. Implications of the results of this study and suggestions are also discussed.

Keywords: HOME STAY PROGRAM; HOST ATTITUDES; HOST–GUEST INTERACTION; MALAYSIA; RURAL TOURISM; TOURISTS' EXPERIENCES

Document Type: Research Article

Publication date: October 1, 2011

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  • The aim of Tourism Analysis is to promote a forum for practitioners and academicians in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH). As a interdisciplinary journal, it is an appropriate outlet for articles, research notes, and computer software packages designed to be of interest, concern, and of applied value to its audience of professionals, scholars, and students of LRTH programs the world over.
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