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Harvesting User-Generated Picture Metadata to Understand Destination Similarity

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Pictures about tourism destinations are part of the contents shared online through social media by travelers. User-generated pictures shared in social networks carry additional information such as geotags and user descriptions of places that can be used to identify groups of similar destinations. This article investigates the possibility of defining destination similarities relying on implicit information already shared on the Web. Additionally, the possibility of recommending one city on the basis of a given set of pictures is explored. Flickr. com was used as a case study as it represents the most popular picture sharing website. The results indicate that it is possible to group similar destinations according to picture-related information, and recommending destinations without requiring users' profiles or sets of explicit preferences.
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Keywords: DESTINATION SIMILARITY; FOLKSONOMIES; GEOTAGGING; RECOMMENDER SYSTEMS; SOCIAL MEDIA

Document Type: Research Article

Publication date: December 1, 2011

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  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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