PREPARING FOR THE NEW TOURISM ECONOMY: THE USE OF THE INTERNET AND INTRANET IN AMERICAN CONVENTION AND VISITOR BUREAUS
The emergence of the Internet/intranet offers new promise to American convention and visitor bureaus (CVBs) to enhance destination marketing. The study examines the extent to which the various capabilities of the Internet/intranet are used by CVBs to augment marketing efforts and to improve their performance across all facets of their business. In addition, this study examined the extent to which American CVBs assess the effectiveness and impacts of their Internet/intranet investments as well the factors limiting use of this technology. The results of this benchmark study show that many CVB directors have not recognized the potential of Internet/intranet to support/enhance the various functions within the organization. The findings of this study point to a potential crisis that CVBs will confront in the near future, but could be avoided by identifying the real barriers limiting use of Internet technology and developing strategies to enhance the intellectual capital within the organization.
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Document Type: Research Article
Publication date: January 1, 2000
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- Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.