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INTERNET TOURISM NETWORKS AND MARKETING: A CASE STUDY OF THE POTENTIAL AND GAPS IN THE FORMER HOMELANDS OF THE NORTHERN PROVINCE IN SOUTH AFRICA

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Ecotourism has grown tremendously in South Africa in the recent past. Both government and the business community perceive tourism to be the engine for prosperity in South Africa. After 5 years of postapartheid national geographical reintegration, very little in terms of tourist developments have taken place in the former Venda and Gazankulu Homelands in the Northern Province. A n analysis of the region's potential tourism resources and the Internet tourism networks and marketing was applied to find out why the above situation prevailed. The case study illustrates that the presence of a considerable range of tourism assets and a countrywide Internet superstructure could not guarantee the success of tourism where the physical and organizational infrastructure is absent or underdeveloped.
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Keywords: Homelands; Internet; Marketing; Networking; South Africa; Tourism

Document Type: Research Article

Publication date: January 1, 2000

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  • Information Technology & Tourism is the first scientific journal dealing with the exciting relationship between information technology and tourism. Information and communication systems embedded in a global net have profound influence on the tourism and travel industry. Reservation systems, distributed multimedia systems, highly mobile working places, electronic markets, and the dominant position of tourism applications in the Internet are noticeable results of this development. And the tourism industry poses several challenges to the IT field and its methodologies.
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