
Cooking Up Prosperity: Pop-Up Restaurants, Innovation, and Lifestyle Entrepreneurship
Entrepreneurship is central to diversifying and enhancing the competitiveness of tourism offerings. The current literature underscores a critical oversight in nurturing entrepreneurship for tourism innovation and urges further exploration of entrepreneurial motivations in tourism start-ups.
This is particularly relevant because the tourism sector heavily relies on new ventures to drive innovation, as established firms often struggle to meet the growing demand for distinctive and unique travel experiences. This study examines the entrepreneurial journey and innovation process
within the tourism scene. Through comprehensive desk research and an in-depth entrepreneur interview, we aim to deepen our insights into the motivations driving entrepreneurs and the innovation processes behind their tourism products and services. Specifically, our research focuses on pop-up
restaurants, illuminating their embodiment of innovation and lifestyle entrepreneurship. The findings reveal that a sense of freedom, creativity, and the pursuit of uniqueness stand out as key motivational factors of establishing pop-up restaurants. These motivations extend into a continuous
business innovation cycle, as the drive to enhance and offer novel experiences remains paramount. This study elucidates the uncharted territory of tourism entrepreneurship and offers valuable insights into the driving forces and innovative dynamics within this evolving market.
Keywords: ENTREPRENEURSHIP; LIFESTYLE; NORWAY; POP-UP SERVICES; RESTAURANT INNOVATION
Document Type: Research Article
Affiliations: 1: HVL Business School, Faculty of Technology, Environmental and Social Sciences, Western Norway University of Applied Sciences, Sogndal, Norway 2: Department of Business and Applied Science, Business Academy SouthWest, Esbjerg, Denmark
Publication date: February 26, 2024
This article was made available online on January 23, 2024 as a Fast Track article with title: "Cooking up prosperity: Pop-Up restaurants, innovation, and lifestyle entrepreneurship".
- Formerly: Journal of Gastronomy and Tourism.
- Submit a Paper
- Ingenta Connect is not responsible for the content or availability of external websites
- Access Key
- Free content
- Partial Free content
- New content
- Open access content
- Partial Open access content
- Subscribed content
- Partial Subscribed content
- Free trial content