Skip to main content
padlock icon - secure page this page is secure

Festival Management and Event Tourism is now published as Event Management.

Publisher: Cognizant Communication Corporation

Volume 2, Numbers 3-4, 1995
Purchase this issue

Comments from the Guest Editors

Comments from the Guest Editors
pp. 119-121(3)
Authors: Backman, Sheila J.; Backman, Kenneth F.

Favourites:
ADD

State of the Art

Event Marketing: State of the Industry and Research Agenda
pp. 123-137(15)
Authors: Cunningham, M. H.; Taylor, S. F.

Favourites:
ADD

Organizational Buying Behavior

Understanding Organizational Buying Behavior to Secure Sponsorship
pp. 139-148(10)
Authors: Weppler, Kelly A.; McCarville, Ronald E.

Favourites:
ADD
Favourites:
ADD

An Examination of Sponsorship Proposals in Relation to Corporate Objectives
pp. 159-166(8)
Authors: Sunshine, Karen Mohr; Backman, Kenneth F.; Backman, Shelia J.

Favourites:
ADD
Favourites:
ADD

Supply and Demand

The Effect of an Economic Impact Study on Sponsorship Development for a Festival: A Case Study
pp. 185-190(6)
Authors: Peterson, Karen Ida; Crayton, Carolyn

Favourites:
ADD

1993–1994 Auckland Whitbread Stopover: An Economic Impact Report
pp. 197-202(6)
Authors: Bradbury, Trish; Molloy, Tony

Favourites:
ADD

Sponsorship Attraction and Retention

Attendee Perceptions of Sponsorship Contributions to a Regional Arts Festival
pp. 203-209(7)
Authors: Kerstetter, Deborah; Gitelson, Richard

Favourites:
ADD

Methods of Securing and Retaining Sponsorships
pp. 211-216(6)
Author: Queen, Rosalyn B.

Favourites:
ADD

Using Visitor Profiles as a Means to Attract Exhibitors
pp. 217-225(9)
Authors: Lee, Tracey Davis; Toepper, Lorin; Obenour, William L.

Favourites:
ADD
Favourites:
ADD
Favourites:
ADD

Call for Papers

Call for Papers
pp. 239-242(4)

Favourites:
ADD

Book Review

IFA's Official Guide to Sponsorship
pp. 243-243(1)
Author: Sunshine, Karen Mohr

Favourites:
ADD

Volume 2, 1994 Subject and Author Index

Favourites:
ADD

The complete issue is available for purchase

$86.00

Purchasing this issue will give you access to all of the articles listed above for 2 days. You may also purchase articles individually by visiting the abstract page of the article. The exact price (including tax) will be displayed in your shopping cart before you check out. You will be able to remove this item from your shopping cart at any time before you have completed check-out.

Add to cart

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more