Skip to main content
padlock icon - secure page this page is secure

MOTIVATING AND RETAINING FESTIVAL PATRONAGE

Buy Article:

Price: $38.00 + tax (Refund Policy)

Globally, festivals and host communities face increased competition each year from one another and from the myriad of alternate entertainment options. To remain competitive, festival organizers must fully understand what keeps festival attendees coming back year after year. Festivalscape has been an emerging concept of value in this arena, and previous studies have found that festivalscape has an effect on the attendees’ emotion and behavior that influences their overall perceived value of the festival. The purpose of this study is to examine the relationship between festivalscape and the attendees’ motivation, satisfaction, and loyalty. A selfadministered questionnaire was developed and a Structure equational modeling (SEM) was employed to test the proposed hypotheses. Study results support the hypotheses, indicating the importance of using festivalscape factors for festival organization and management and effective customer relationship marketing. Further, this study provides academic contributions to theoretical foundations by confirming the effects of these factors. This study also provides practical implications for managing festivals effectively and successfully.
No References
No Citations
No Supplementary Data
No Article Media
No Metrics

Keywords: Event management; Festivalscape; Loyalty; Motivation; Repeat visitation; Satisfaction

Affiliations: 1: College of Hospitality Management, California State Polytechnic University – Pomona, CA 2: Florida International University, Biscayne Bay Campus, North Miami, FL 3: Grand Coteau, 1011-4, Daebubuk-dong, Danwon-gu Ansan-si, Gyeonggi-do, South Korea

Appeared or available online: November 6, 2019

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more