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Home / Event Management, Volume 29, Number 4

Rethinking the Relationship Between Dating Services and the Hospitality Industry Through Speed Dating Events: A Partner Ecosystem Strategy

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This study aims to develop a conceptual framework for the relationship between the hospitality and dating services industries, theorizing this relationship by focusing on the role of speed dating events as a connecting intersection. Several theoretical foundations, including value (co)creation, service ecosystems, cue utilization theory, and criteria for feasible and sustainable partnerships, were adopted to conceptualize this relationship. The new conceptual framework of relational value (co)creation introduces a novel joint concept that integrates the cues of both industries while allowing each to retain its unique identity. This study contributes to the understanding of relationships between organizations from different but intersecting industries, highlighting that “control” is a key agent influencing the level of trust between organizations operating in intersecting industries, while the development of new avenues for collaboration enhances mutual returns from partnerships within the service ecosystem and creates opportunities for “unsaturated” business partnerships.

Keywords: CONTROL; HOSPITALITY INDUSTRY; SATURATED/UNSATURATED PARTNERSHIP; SPEED DATING; TRUST; VALUE (CO)CREATION

Document Type: Research Article

Affiliations: 1: AUT Business School, Auckland University of Technology, Auckland, New Zealand 2: Oxford Brookes Business School, Oxford Brookes University, Oxford, UK

Publication date: May 23, 2025

This article was made available online on January 15, 2025 as a Fast Track article with title: "Rethinking the Relationship Between Dating Services and the Hospitality Industry Through Speed Dating Events: A Partner Ecosystem Strategy".

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.

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