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Examining Changes in Sport Event Volunteers' Motivation, Satisfaction, Commitment, Sense of Community: Evidence from a Preevent–Postevent Design

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The purpose of this study was to examine changes in sport event volunteers' motivation, satisfaction, commitment, and sense of community from preevent to postevent. Data were collected using preevent and postevent online self-administered questionnaires sent to 256 volunteers at the 2019 Osprey Valley Open: a professional golf tournament. One hundred sixty-one volunteers (65% response rate) completed both questionnaires. Data were analyzed using paired sample t tests. All constructs demonstrated positive changes from preevent to postevent. Sense of community had the most significant positive change, followed by satisfaction, and then commitment. Motivation did not have a statistically significant change. Results show researchers should move beyond crosssectional research designs to better understand differences in these constructs across event modes. Practitioners should tailor their strategies toward volunteers' satisfaction, commitment, and sense of community to enhance their experiences at different time points throughout their involvement with a sport event.

Keywords: EVENT MANAGEMENT; QUANTITATIVE RESEARCH; SPORT EVENTS; SURVEY METHODS; VOLUNTEER EXPERIENCE

Document Type: Research Article

Affiliations: 1: Faculty of Applied Health Sciences, School of Human Kinetics, University of Ottawa, Ontario, Canada 2: Faculty of Applied Health Sciences, Brock University, St. Catharines, Ontario, Canada

Publication date: November 11, 2022

This article was made available online on August 22, 2022 as a Fast Track article with title: "EXAMINING CHANGES IN SPORT EVENT VOLUNTEERS’ MOTIVATION, SATISFACTION, COMMITMENT, SENSE OF COMMUNITY: EVIDENCE FROM A PRE-POST EVENT DESIGN".

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  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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