Creating an Event Volunteering Legacy: The 2014 Host City Volunteer Initiative
This article examines why as part of the 2014 Commonwealth Games in Glasgow, Glasgow Life failed to achieve its aspired legacy of promoting further volunteering by Host City Volunteers (HCVs) despite the implementation of best practice. This practice included providing dedicated funding
of a volunteer legacy program, supporting recruitment from groups generally underrepresented among regular volunteers, and the provision of a dedicated team to support HCVs before, during, and after the event. Drawing on research conducted at the time of the event and a follow up study 3 years
later, the article suggests that the absence of such legacy arose because, although highly motivated by the one-off prestigious event, the event volunteers were less motivated by other opportunities, many of those involved as event volunteers were already committed volunteers, and were reluctant
to take over responsibility for engaging with future volunteering opportunities. The article considers the wider implications for future event managers seeking to generate volunteering legacies as part of major events. In so doing, it underlines that despite the scheme being constructed around
the key characteristics of the much-lauded benchmark model of event volunteering associated with the Manchester 2002 Commonwealth Games volunteering legacies cannot be guaranteed. Even when there is success in engaging with people markedly different to the common type of event volunteer in
underrepresented communities, translating their enthusiasm into postevent volunteering is problematic.
Document Type: Research Article
Institute for Future Cities, University of Strathclyde, Glasgow, UK, Email: [email protected]
Independent Researcher, Edinburgh, Scotland, UK
Faculty of Management, Bournemouth University, Bournemouth, UK
December 3, 2021
This article was made available online on July 13, 2021 as a Fast Track article with title: "CREATING AN EVENT VOLUNTEERING LEGACY: THE 2014 HOST CITY VOLUNTEER INITIATIVE".
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Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.