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Home / Event Management, Volume 25, Number 6

Exploring Usability and Gratifications for Virtual Reality Applications at Festivals

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The digital creation of virtual environments has opened many doors for the creation of new experiences, offering the trend of ever immersive, engaging, and multisensory virtual reality (VR) experiences. However, studies on VR within the science festival context are limited. Therefore, with a focus on usability and gratifications, this study aims to explore the antecedents of the behavioral intention to use VR at science festivals. Before participating in a questionnaire, 447 users experienced a VR application and data were analyzed using structural equation modeling. Findings reveal that usability influences gratification factors, which influence users' behavioral intention to engage with science.

Keywords: EMOTIONS; FLOW; GRATIFICATIONS; IMMERSION; USABILITY; VIRTUAL REALITY

Document Type: Research Article

Affiliations: 1: Department of Operations, Technology, Events and Hospitality Management, Manchester Metropolitan University, Manchester, UK, Email: [email protected] 2: Department of Operations, Technology, Events and Hospitality Management, Manchester Metropolitan University, Manchester, UK

Publication date: December 3, 2021

This article was made available online on February 22, 2021 as a Fast Track article with title: "Exploring Usability and Gratifications for Virtual Reality Applications at Festivals".

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.

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