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The Natural Environment as an Agent in the Design and Operation of the Bournemouth Air Festival

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There is a growing body of literature that discusses the protection of the natural environment in relation to events and festivals. However, there is little that demonstrates the value of nature to event stakeholders. This research contributes by recognizing the natural environment as an agent in the design and operation of the Bournemouth Air Festival, which is held on land, sea, and in the air. The case study was undertaken iteratively and within an inductive approach drawing on multiple sources of evidence, namely in-depth and unstructured interviews with stakeholders; observation and documentary evidence. In the absence of a theoretical proposition, the analytical strategy adopts a multidisciplinary approach to develop a case description. The study reveals first, the value of natural capital to the Festival and secondly, it develops a new model demonstrating the variability of the natural environment as an agent in the design and operation of the event. This shows that changes in the environment have occurred historically, recently, and even sometimes during the Festival. The latter create the greater challenges for the organizers as they may be consistent in their agency or inconsistent and further divide between those which are predictable, those which are foreseeable, and those which are unforeseeable. The article concludes with a discussion of the effect nature's actions have on event planning in its various forms and other implications for management.


Document Type: Research Article

Publication date: May 19, 2021

This article was made available online on June 10, 2020 as a Fast Track article with title: "THE NATURAL ENVIRONMENT AS AN AGENT IN THE DESIGN AND OPERATION OF THE BOURNEMOUTH AIR FESTIVAL".

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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