Unraveling Mechanisms of Value Cocreation in Festivals
The aim of this qualitative case study is to explore the mechanisms underlying value cocreation in the context of networked festival productions. Applying the managerial perspective, this study particularly explores why cocreation represents a valuable factor in networked festival productions and how the activities are conducted in the value creative platform, namely conversational space. Considering festivals as services in their host destinations, this study applies the context of three festivals in one city in Finland and draws on the literature on festival management, service experience, and value cocreation. The study shows that the cocreation of conversational space fosters value cocreation as an interactive process; that is, as a mechanism of value cocreation. Conversational space is found to intertwine the festival with its host community and therefore influencing to the justification of a festival's existence by empowered legitimacy. Festival managers need to consider conversational space as strategically crucial because of the need to gain public support for festival and to enhance the justification and existence of festival in its destination.
Keywords: FESTIVAL MANAGEMENT; SERVICE EXPERIENCE; VALUE COCREATION
Document Type: Research Article
Publication date: February 14, 2019
This article was made available online on December 17, 2018 as a Fast Track article with title: "UNRAVELLING MECHANISMS OF VALUE CO-CREATION IN FESTIVALS".
More about this publication?
- Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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