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The Contribution of Rose and Rosewater Tourism and Festival to the Destination Image

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This study seeks to explore rose and rosewater tourism and festival to understand how tourist attitudes to the festivals contribute to their image of the destination. To achieve this, a survey of domestic tourists was undertaken in the Kashan region of Iran. The results provide some original insights into the selection of destinations that are of value to academics, industry practitioners, tourism planners, and policymakers. It confirms that events and festivals cannot develop or grow without the support of the hospitality and tourism industries. Some of the cultural limitations of undertaking the research, together with suggestions for future research, are also discussed.

Keywords: DAMASK ROSE AND ROSE WATER TOURISM; DESTINATION IMAGE; IRAN (KASHAN); ROSE AND ROSEWATER FESTIVAL; TOURIST ATTITUDES; TOURIST PREFERENCES

Document Type: Research Article

Publication date: August 27, 2018

This article was made available online on May 18, 2018 as a Fast Track article with title: "THE CONTRIBUTION OF ROSE AND ROSEWATER TOURISM AND FESTIVAL TO THE DESTINATION IMAGE".

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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