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Too Much Nostalgia? A Decennial Reflection on the Heritage Classic Ice Hockey Event

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This research note explores the legacy of the Heritage Classic, an outdoor ice hockey event held in Edmonton, Canada in November 2003. The event explicitly and successfully evoked nostalgia for former players, past teams, rural environments, and the egalitarian nature of childhood games, becoming a major international media and tourism event as well as the template for numerous outdoor ice hockey events held around the world. It also provided the Edmonton Oilers hockey club and the event's organizers with both emotional and economic capital at a time when the franchise required support. However, the success of the Heritage Classic meant that the National Hockey League (NHL) and other hockey leagues would organize subsequent outdoor hockey events, thereby minimizing the ability for individual franchises to benefit from their heritage as the Oilers did. Furthermore, little was done locally to build on the success of the Heritage Classic, while the proliferation of similar events globally may have minimized both the media and tourism impacts of subsequent outdoor hockey games.
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Keywords: EDMONTON OILERS; HERITAGE; HOCKEY; NATIONAL HOCKEY LEAGUE (NHL); NOSTALGIA; SPORTING EVENT

Document Type: Research Article

Publication date: December 1, 2014

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  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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