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Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.

Event Management was previously published as Festival Management and Event Tourism.

Publisher: Cognizant Communication Corporation

Volume 15, Number 1, 2011
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Articles

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A Taste of Tourism: Visitors' Motivations to Attend a Food Festival
pp. 13-23(11)
Authors: Chang, Wanching; Yuan, Jingxue (Jessica)

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Measuring Event–Brand Congruence
pp. 25-36(12)
Authors: Drengner, Jan; Jahn, Steffen; Zanger, Cornelia

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An Analysis of Image and Loyalty in Convention and Exhibition Tourism in China
pp. 37-48(12)
Authors: Lu, Tracy (Ying); Cai, Liping A.

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Service Quality Dimensions Perceived by Film Festival Visitors
pp. 49-61(13)
Authors: Park, Jowon; Lee, Guiok; Park, Minkyung

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Sporting Events and the Use of Alcohol by University Students: Managing the Risks
pp. 63-75(13)
Authors: Pegg, Shane; Patterson, Ian; Axelsen, Megan

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Segmenting Event Attendees Based on Travel Distance, Frequency of Attendance, and Involvement Measures: A Cluster Segmentation Technique
pp. 77-90(14)
Authors: Warnick, Rodney B.; Bojanic, David C.; Mathur, Apurv; Ninan, Deepak

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