The Successful Conference Venue: Perceptions of Conference Organizers and Hotel Managers
Withinthe conference industry there are differences in the needs and requirements of those who organize conferences and those who provide venues for them. Focusing on the situation in Korea, this article investigates the prior attributes required of a venue by Conference Organizers, the demand side of the industry, and by Hotel Managers, the supply side. This research is also aimed at identifying the common operational problems in hotels used as conference venues, and investigating if there is any correlation between these problems and the hotel attributes highly valued by the buyers in the conference industry. According to the results of this study, there are significant disparities between the attributes and common problems in the hotel conference industry from the perspectives of Conference Organizers and Hotel Managers.
Keywords: ATTRIBUTES; CONFERENCE ORGANIZERS; CONFERENCE VENUES; HOTEL MANAGERS; KOREA
Document Type: Research Article
Publication date: November 1, 2009
- Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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