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Risk Management Strategies by Stakeholders in Canadian Major Sporting Events

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The purpose of this article is to identify and characterize the use of risk management strategies in major sporting events from the perspective of the organizing committee members and other stakeholders. Two Canadian sporting events—the ISU (International Skating Union) 2006 World Figure Skating Championships and the U-20 FIFA (Fédération Internationale de Football Association) World Cup Canada 2007—provided the platform for a comparative case study that was built using archival material and interviews. Key findings included a breakdown of risk management strategy types and an analysis of common strategies used across the various stakeholder groups. Seven risk strategy categories were identified by the various stakeholder groups: reduction, avoidance, reallocation, diffusion, prevention, legal, and relationship management. As a result, a strategic framework for dealing with risk management issues experienced at sporting events is provided.
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Keywords: RISK MANAGEMENT STRATEGIES; SPORTING EVENT; STAKEHOLDERS

Document Type: Research Article

Publication date: November 1, 2009

More about this publication?
  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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