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An Exploration of the Direct Economic Impacts From Business Travelers at World Championships

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Business travelers visiting events have received limited attention from researchers compared with the attention paid to leisure travelers. In this study, economic impacts from various categories of visitors at various sporting events are compared with a specific focus on differences between business travelers and leisure travelers in terms of numbers and economic impacts. The article is based on empirical data from four different world championships in Nordic Ski, Ice Hockey, Judo, and Indoor Climbing. In terms of numbers, leisure travelers clearly outnumber business travelers whereas in terms of economic impacts business travelers are often equally important. These results indicate that particular efforts to describe business travelers may be needed in economic impact studies.

Keywords: Business travel; Ec; MICE tourism; Sporting events

Document Type: Research Article

Affiliations: 1: *Trondheim Business School at Sør Trøndelag University, Jonnsvannsveien 82, N-7004 Trondheim, Norway 2: †School of Economics at Göteborg University, Box 610; S-405 30 Göteborg, Sweden 3: ‡Leisure Industries Research Centre, Sheffield Hallam University, Unit 1, Sheffield Science Park, Howard St, Sheffield S1 2LX, UK

Publication date: March 1, 2002

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  • Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.
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