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Risk perception and risk communication about food safety issues

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The increasing public concern about risks associated with food, and ever more complex information about appropriate nutrition, both indicate how necessary it is to communicate effectively to consumers about risk. This paper discusses the different psychological factors that influence public perceptions of risk, and how individuals between and within different countries and groups respond to, and process, information about food and nutrition.
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Keywords: communication; food safety; perception; risk management

Document Type: Research Article

Affiliations: Consumer Science Section, Institute of Food Research, Norwich Research Park, Norwich, UK

Publication date: 01 March 2000

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