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Comparing touch senses of naïve and expert panels through treated hair swatches: which associated wordings correlate with hair physical properties?

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This study (i) compared the sense of touch between a naïve and expert panels, under visual or blind conditions, using differently treated hair swatches and (ii) explored possible common wordings used by both panels and their possible links with some physical properties of hairs.
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Keywords: claim substantiation in vivo/in vitro; consumer perception; hair treatment (washing, straightening, protection); touch

Document Type: Research Article

Publication date: December 1, 2017

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