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The effect of personal grooming on self‐perceived body image

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Grooming behaviours, including the application of fragranced products, are thought to reflect a means of managing social impressions and self‐image. Although application of deodorants has previously been shown to make individuals appear more confident to others, few studies have specifically examined the psychological effects of such rituals on the wearer. Here, we investigated how grooming behaviours affect self‐perceived body image, a central component of an individual's self‐image.
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Keywords: body image; deodorant; fragrance; grooming; self‐esteem

Document Type: Research Article

Publication date: February 1, 2015

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