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From the age of fast beauty to age of slow beauty, the postmodern value

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Cosmetic behaviour, in which there are make-up, skin care, body painting, bath, shampoo, tooth brushing, combing, haircut, nail care and so on, historically has never broken off. And it is a fact that there is no race in the earth, which doesn't have cosmetic behaviour. Cosmetic behaviour has universality in time and space. Human beings are animal that can live without cosmetic behaviour. What have human beings been seeking for in cosmetic behaviour? What have human beings been expressing by it? Through seeing some historical episodes of cosmetical behaviour, we know that fast life, which began with modernization, brought us fast beauty. Fast beauty is a standardized beauty, youth is indispensable for it. Therefore, the immediate effect of keeping and seeking youth is requested from cosmetics. Opposite to fast beauty I suppose slow beauty as the standard value in the next social stage. Slow beauty is the diversification of beauty value, expressed ‘beauty of each person and each age’. The standard of beauty is not in each person but in each age of oneself. Beauty is acquired by everyday accumulation; we can realize different beauty with the accumulation of years. This is true ageing.
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Keywords: ageing beauty of each person and each age; cosmetic behaviour; fast beauty; historical episodes; history of cosmetic behaviour; indispensability of youth; slow beauty; standardized beauty; universality of cosmetic behaviour

Document Type: Research Article

Publication date: December 1, 2006

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