@article {Dietz:2018:0964-1998:551,
title = "Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight C. Strong, 2015 London, Kogan Page 224 pp., \pounds19.99 ISBN 9780749472115",
journal = "Journal of the Royal Statistical Society: Series A (Statistics in Society)",
parent_itemid = "infobike://bpl/rssa",
publishercode ="bp",
year = "2018",
volume = "181",
number = "2",
publication date ="2018-02-01T00:00:00",
pages = "551-552",
itemtype = "ARTICLE",
issn = "0964-1998",
eissn = "1467-985X",
url = "https://www.ingentaconnect.com/content/bpl/rssa/2018/00000181/00000002/art00015",
doi = "doi:10.1111/rssa.12346",
author = "Dietz, Sebastian",
abstract = "",
}