@article {Dietz:2018:0964-1998:551, title = "Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight C. Strong, 2015 London, Kogan Page 224 pp., \pounds19.99 ISBN 9780749472115", journal = "Journal of the Royal Statistical Society: Series A (Statistics in Society)", parent_itemid = "infobike://bpl/rssa", publishercode ="bp", year = "2018", volume = "181", number = "2", publication date ="2018-02-01T00:00:00", pages = "551-552", itemtype = "ARTICLE", issn = "0964-1998", eissn = "1467-985X", url = "https://www.ingentaconnect.com/content/bpl/rssa/2018/00000181/00000002/art00015", doi = "doi:10.1111/rssa.12346", author = "Dietz, Sebastian", abstract = "", }