Companhia Brasileira de Distribuição is Brazil's largest retailer. Fresh produce is both a profitable and strategically key sector for the firm; however they have trouble obtaining adequate supplies of fresh produce to meet their merchandising needs. This case study addresses their fresh produce procurement strategy. Following an introduction to the firm and the market environment, their specific procurement challenges are explored. The case concludes with a discussion of the strategic decision that the firm recently faced regarding its procurement strategy. Discussion questions encourage critical analysis of the case by students.
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Document Type: Research Article
Denise Y. Mainville is visiting assistant professor in the Department of Agricultural Economics at Michigan State University.
H. Christopher Peterson is professor and holds the Nowlin Chair of Consumer-Responsive Agriculture in the Department of Agricultural Economics at Michigan State University.
Publication date: March 1, 2005