Skip to main content
padlock icon - secure page this page is secure

Examining the Mediators of Agenda Setting: A New Experimental Paradigm Reveals the Role of Emotions

Buy Article:

$59.00 + tax (Refund Policy)

Over two decades ago, Maxwell McCombs (1981) called for serious investigation of the mediators and moderators of media effects. Without rich, theory-based understanding of why and when agenda setting happens, he said, we cannot truly appreciate the phenomenon or its implications. This manuscript reports the results of a new experimental paradigm to examine the cognitive mechanism(s) of agenda setting. Challenging the assumption that accessibility is responsible for shifts in importance judgments, the current research shows that the content of news stories is a primary determinant of agenda setting. Rather than solely relying on what is accessible in memory, people pay attention to the content of news stories—to the extent that the content arouses negative emotions, national importance judgments follow.
No References
No Citations
No Supplementary Data
No Article Media
No Metrics

Keywords: accessibility; agenda setting; emotions; experiment; media

Document Type: Research Article

Affiliations: University of Minnesota

Publication date: December 1, 2007

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more