Skip to main content
padlock icon - secure page this page is secure

Expertise, Evaluative Motivation, and the Structure of Citizens’ Ideological Commitments

Buy Article:

$59.00 + tax (Refund Policy)

Political psychologists have typically argued that ideological commitments are structured in a bipolar fashion, where a positive evaluation of conservative objects implies a negative evaluation of liberal objects (and vice versa). Individual differences in conformity to this pattern are usually attributed to an ability-related variable, i.e., political expertise. Departing from this strict focus on ability, this study examines the hypotheses that an important motivational variable—the need to evaluate, or the desire to form opinions of objects as “good” or “bad”—would (1) predict deviations from ideological bipolarity, even controlling for expertise; and (2) moderate the relationship between expertise and deviations from bipolarity. Data from two national surveys provided evidence for these hypotheses and indicated that the results extended to deviations from bipolarity in evaluations of presidential candidates and political parties.
No References
No Citations
No Supplementary Data
No Article Media
No Metrics

Keywords: attitude structure; ideology; need to evaluate; political expertise

Document Type: Research Article

Affiliations: University of Minnesota, Twin Cities

Publication date: October 1, 2007

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more