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Professionals and Visitors: Closing the Gap

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If cultural tourism is to become a genuine learning experience for an ever broader public, museums and heritage sites must become more user-friendly and communicate ‘stories’ rather than ‘messages’, says Frans Schouten. The author is lecturer on the management of cultural heritage at the Netherlands Institute of Tourism and Transport Studies (NHTV) in Breda, and a partner in Synthesis International, a consultancy for museum and heritage management, in The Hague.
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Document Type: Research Article

Affiliations: Netherlands Institute of Tourism and Transport Studies, Breda

Publication date: October 1, 1998

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