Skip to main content
padlock icon - secure page this page is secure

Attracting Views and Going Viral: How Message Features and News‐Sharing Channels Affect Health News Diffusion

The full text article is not available for purchase.

The publisher only permits individual articles to be downloaded by subscribers.

This study examined how intrinsic as well as perceived message features affect the extent to which online health news stories prompt audience selections and social retransmissions, and how news‐sharing channels (e‐mail vs. social media) shape what goes viral. The study analyzed actual behavioral data on audience viewing and sharing of New York Times health news articles, and associated article content and context data. News articles with high informational utility and positive sentiment invited more frequent selections and retransmissions. Articles were also more frequently selected when they presented controversial, emotionally evocative, and familiar content. Informational utility and novelty had stronger positive associations with e‐mail‐specific virality, whereas emotional evocativeness, content familiarity, and exemplification played a larger role in triggering social media‐based retransmissions.
No References
No Citations
No Supplementary Data
No Article Media
No Metrics

Keywords: Big Data; Computational Social Science; Diffusion; Message Effects; Retransmission; Selection; Selective Exposure; Social Media; Virality

Document Type: Research Article

Publication date: June 1, 2015

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more