Occupational stereotypes: activation of male bias in a gender‐neutral world
The goal of the present study was to determine whether gender‐neutral language, used to replace male‐biased language, carries an implicit male bias. Participants read passages in which a target occupation was introduced using either male‐biased or gender‐neutral nouns. A target sentence followed defining the gender of the occupational character. In Experiment 1, participants read target sentences defining the character as a woman more slowly following passages that contained male‐biased nouns and gender‐neutral nouns. In Experiment 2, an additional sentence was added that defined the occupational character as a woman. This information eliminated the reading disruption in Experiment 1 demonstrating that gender‐neutral language can moderate against activation of gender stereotypes when combined with an explicit mention that the occupational character is female.
No Supplementary Data
No Article Media
Document Type: Research Article
Publication date: February 1, 2013