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Corporate America's Search for the “Right” Direction: Outlook and Opportunities for Family Firms

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The recent accounting scandals and corporate misdeeds of several high-profile Fortune 500 companies have left the investing public reeling. This paper highlights the attributes and characteristics of family firms that confer operational and financial performance advantages on them vis-à-vis nonfamily, or publicly controlled, firms. As a result, family firms have a unique opportunity to model the way regarding corporate reform.
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Document Type: Research Article

Affiliations: 1: Financial economist at Kennesaw State University, Kennesaw, GA. 2: Associate professor of marketing at Kennesaw State University, Kennesaw, GA. 3: Professor of marketing at Loyola Marymount University, Los Angeles, CA.

Publication date: December 1, 2002

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