Skip to main content
padlock icon - secure page this page is secure

Participatory Product Design by Using Conjoint Analysis in the Rural Financial Market of Northern Vietnam

Buy Article:

$52.00 + tax (Refund Policy)

Analyzing secondary and primary data (collected in 2001–2002), this paper suggests a shift in national development policies from solely promoting rural credit to supporting local savings activities. The household data (N = 260) are econometrically analyzed applying conjoint analysis (CA) methodology. The CA gave valuable insights into how to improve outreach of formal financial institutes (FFIs) by adapting the credit products to client preferences and revealed an un-attended demand for savings instruments. Due to the enormous credit outreach of the FFIs in Vietnam, it would be more efficient to launch a credit consolidation policy and to implement a reliable and sustainable deposit collection system at the village level. However, within national policymaking, a paradigm change must take place and the capability of rural households to save needs to be recognized by policy-makers.
No References
No Citations
No Supplementary Data
No Article Media
No Metrics

Keywords: Vietnam; conjoint analysis; credit; product development; savings

Document Type: Research Article

Affiliations: Institute of Agricultural Economics and Social Sciences in the Tropics and Subtropics; University of Hohenheim

Publication date: March 1, 2004

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more