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The nearly three billion people living on $2 a day are not just the world's greatest challenge - they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need and driven by what Polak and Warwick call "the ruthless pursuit of affordability".

Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, health care, and other necessities at a fraction of the usual cost and at profit margins comparable to those of businesses in the developed world.

Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world's poorest people.

Publisher: Berrett-Koehler Publishers in association with GSE Research

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Articles

Free Content Preliminary Material
pp. i-xvii(17)
Authors: Polack, Paul; Warwick, Mal

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Eight Keys to Ending Povery
pp. 1-17(17)
Authors: Polack, Paul; Warwick, Mal

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“The Poor Are Very Different from You and Me”
pp. 18-33(16)
Authors: Polack, Paul; Warwick, Mal

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What is Poverty?
pp. 34-39(6)
Authors: Polack, Paul; Warwick, Mal

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What Can Government and Philanthropy Do?
pp. 40-60(21)
Authors: Polack, Paul; Warwick, Mal

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Why Business is Best Equipped to Fight Global Poverty
pp. 61-67(7)
Authors: Polack, Paul; Warwick, Mal

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What to Do Before You Launch Your Business
pp. 68-85(18)
Authors: Polack, Paul; Warwick, Mal

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The Ruthless Pursuit of Affordability
pp. 86-95(10)
Authors: Polack, Paul; Warwick, Mal

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Zero-Based Design in Practice: Low-Cost Drip Irrigation
pp. 96-108(13)
Authors: Polack, Paul; Warwick, Mal

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Design for the Market
pp. 109-122(14)
Authors: Polack, Paul; Warwick, Mal

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Zero-Based Design in Practice: A Cautionary Tale
pp. 123-137(15)
Authors: Polack, Paul; Warwick, Mal

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Design for Scale
pp. 138-151(14)
Authors: Polack, Paul; Warwick, Mal

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Zero-Based Design in Practice: Safe Drinking Water for Small Villages
pp. 152-162(11)
Authors: Polack, Paul; Warwick, Mal

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Design for Delivery the Last 500 Feet
pp. 163-174(12)
Authors: Polack, Paul; Warwick, Mal

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Building a Mission-Driven Global Business
pp. 175-183(9)
Authors: Polack, Paul; Warwick, Mal

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It's Your Turn Now
pp. 184-196(13)
Authors: Polack, Paul; Warwick, Mal

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Free Content Supplementary Material
pp. 197-248(52)
Authors: Polack, Paul; Warwick, Mal

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