@article {Pol:2018:1573-9775:243,
title = "Geesteswetenschappen en de communicatiewetenschap",
journal = "Tijdschrift voor Taalbeheersing",
parent_itemid = "infobike://aup/tt",
publishercode ="aup",
year = "2018",
volume = "40",
number = "2",
publication date ="2018-12-01T00:00:00",
pages = "243-248",
itemtype = "ARTICLE",
issn = "1573-9775",
eissn = "2352-1236",
url = "https://www.ingentaconnect.com/content/aup/tt/2018/00000040/00000002/art00011",
doi = "doi:10.5117/TVT2018.2.011.POL",
author = "Pol, Bert",
abstract = "
Abstract
Humanities and communication science
In an earlier article, I concluded that there is no fundamental difference between communication and information science (CIS) and social science communication. Carel Jansen argued that there is a difference:
CIS focusses on how mainly linguistic characteristics of a message influence message effectiveness. I propose to integrate humanities and social science communication. Social science has had a big positive impact on communication science over the last decades. Collaboration
with humanity scholars can help answer questions that until now have remained unanswered: what happens when you change a text (for instance: choosing different words, shortening sentences)? What happens when you make a sign more beautiful or creative? The effect of creativity
on effectiveness of non-commercial messages has not yet been studied. Another research subject that requires a humanities point of view is the phenomenon that we understand and comprehend what words and sentences mean, but interpret the meaning in completely different ways.",
}